nexplus
nexplus is a fictional, hormone-free, plant-based contraceptive with a high Pearl Index serving all genders: The next generation of contraceptives. The product is closing a market niche. Deliberately addressing and provoking taboo subjects. Colored gender-specific stigmata and forms are picked up and converted into a modern and neutral context. We do not forget the importance of education and use flyers as part of our offline distribution strategy in gynaecological practices. Moreover, in order to serve our target group, the distribution of merchandise at festivals takes place.
Together with Sophia Döring, Jana Eichhorn, Linda Zhang
- Brand Strategy
- Packaging
- Corporate Design
- Launch Campaign